RETAIL ENVIRONMEN
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RETAIL ENVIRONMEN .
Deep experience translating client vision into thoughtfully crafted retail environments designed for everyday consumers. From concept and fabrication to in-store execution, these spaces balance brand storytelling with function, creating intuitive, high-impact experiences that drive engagement, product discovery, and connection at retail.
LEVI’S® X TOY STORY
Levi's® x Disney·Pixar — Toy Story 30th Anniversary Retail Activation
Lead Producer / Account Management
Led end-to-end production and account management on Levi's®' collaboration with Disney·Pixar, transforming retail into an immersive Woody's Roundup–inspired experience featuring exclusive product and interactive, toy-scale moments celebrating 30 years of Toy Story.
92% average sell-through across all stores
The Woody's Roundup takeover drove measurable in-store impact, generating over $109K in retail sales across three flagship locations in a two-week period and reinforcing the effectiveness of IP-driven experiential retail in accelerating sell-through.
2026 IGNITE AWARD WINNER
Strategy & Engagement
Best Brand Partnership Or Collaboration
LEVI’S® HOME TURF
Levi's® Home Turf — Super Bowl LX Retail Activation
Lead Producer / Account Management
Led end-to-end production and account management on Levi's®' Super Bowl LX Home Turf campaign, transforming five Bay Area retail locations into immersive cultural experiences that blended football, local artist collaborations, and live customization during one of the year's biggest cultural moments.
+96.6% sales vs. prior year across all five locations
The Home Turf takeover delivered measurable retail impact across five Bay Area Levi's® stores during Super Bowl week: driving $562K in sales, a 50% increase in foot traffic, and a 35% lift in average transaction value compared to the same period the prior year.
LEVI’S® X CROCS LAUNCH
Levi's® x Crocs — Limited Edition Collection Launch
Lead Producer / Account Management
Led end-to-end production and account management on the in-store launch of the limited-edition Levi's® x Crocs collaboration, bringing a dimensional retail environment to life from concept through execution — drawing on Japanese craftsmanship as the creative foundation across the full footwear collection.
The launch environment featured a dimensional hanging koi pond stitched with patterns inspired by the three footwear styles, paired with a custom Jibbitz bar that gave customers a hands-on way to personalize their Crocs and connect with the collection.
Levi’s® BLUE TAB
Levi's® BlueTab — Premium Denim Line Launch
Lead Producer / Account Management (SoHo)
Led production and account management on the SoHo flagship launch of Levi's® new BlueTab premium denim line, while overseeing quality control across bespoke retail displays fabricated for 21 doors throughout the U.S. and Canada.
The SoHo activation transformed the store into a multi-sensory VIP launch experience — featuring a ryokan-inspired fitting room, a hi-fi beat lab, and an incense-making station — designed to introduce BlueTab through elevated, tactile touchpoints befitting a premium line.
San Francisco & New York
