MOBILE TOURS
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MOBILE TOURS .
Extensive experience managing multi-city mobile tours for global brands including Levi’s®, adidas, and Crocs. From fabrication and routing to on-site operations and long-term tour management, these programs are built to perform across a wide range of environments including large-scale consumer activations, community events, campus stops, and retail-adjacent moments nationwide.
LEVI’S® LODGE
Levi's® Lodge — Winter Mobile Retail Activation
Lead Producer / Account Management
Led end-to-end production and account management on Levi's® Lodge, transforming a 16' box truck into a mobile retail cabin that traveled 3 cities and 5 markets. The experience brought the brand's winter collection directly to consumers through immersive product trial, custom giveaways including mugs and patches, store discounts, and Red Tab™ sign-ups — creating buzz and driving measurable impact at every stop.
Real Results, Real Change.
+191% sales vs. prior year
+152% traffic vs. prior year
+343% Sherpa sales vs. prior year
+29% Sherpa week-to-date sales
ADIDAS World Cup 2022 - mexico
adidas Mexico Federation — 2022 World Cup Jersey
Producer
Led production, ideation, and PR seeding kit execution on a multi-channel launch for Mexico's 2022 home and away World Cup kits — spanning influencer seeding, city-based lookbook content, and a first-of-its-kind nomadic retail presence for adidas, building momentum around the drop across key markets.
+208M collective social reach
+$13K in retail sales in under 3 hours
Ranked #1 adidas 2022 Federation kit by NBC Sports
Consistent performance above channel standards across all adidas platforms
LEVi’s® Airstream
Levi's® Airstream — Mobile Retail Program Production & Account Management
Supported the build-out and ongoing operations of a fully fabricated 34' Levi's® Airstream, reimagined as a nomadic retail flagship. The clamshell design maximized footprint and flow, integrating retail fixtures, POS, back-of-house space, a full fitting room, and an on-board tailor shop offering hemming, chain-stitching, and custom alterations. Over three years and 20+ nationwide stops, the Airstream has supported everything from large-scale brand activations to college and community-based events — operating as a fully functional mobile retail experience.
