CONTENT
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Provide end-to-end creative oversight across content production, including art direction, casting, creative concept development, site scouting, on-set direction, and styling oversight. Focused on assembling the right creative teams and producing visually strong, culturally resonant content that feels authentic, intentional, and rooted in real communities.
ADIDAS 2023 MEXICO JERSEY
2023 adidas FMF Jersey Launch Lookbook
Lead Producer & Account Management
Led end-to-end production on an original editorial lookbook for the 2023 Federación Mexicana de Fútbol jersey, shot across iconic Los Angeles locations. Brought together an all Mexican and Mexican American creative team spanning models, styling, photography, and glam to authentically represent community, culture, and pride. From casting and art direction to location scouting and on-set execution, the shoot delivered elevated, fashion-forward imagery that positioned the FMF jersey within a contemporary, everyday style context.
ADIDAS ADILICIOUS SERIES - HOWLIN’ RAY’S
adidas adilicious Los Angeles — Howlin' Ray's
Lead Producer / Account Management
Led production and account management on the Los Angeles launch of adidas adilicious in collaboration with Howlin' Ray's. The campaign blended food, fashion, and fandom through bold editorial imagery and a coordinated social rollout. Leading up to launch, key LA influencers received custom Howlin' Ray's takeout kits featuring the adilicious shoe, apparel, and branded accessories — building local hype and positioning the release squarely within LA culture.
LEVI’s® WESTERN WEAR
Levi's® Western Wear Content Shoot
Producer
Produced elevated content for the Levi's® Western Wear line, translating heritage into culturally rooted storytelling across digital and retail touchpoints.
Top-performing Western Wear content on Levi's.com
+8M impressions across campaign media
+36% increase in store traffic during the program window
+42% year-over-year sales lift during opening weekend of FWSSR
