CONTENT
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CONTENT .
Provide end-to-end creative oversight across content production, including art direction, casting, creative concept development, site scouting, on-set direction, and styling oversight. Focused on assembling the right creative teams and producing visually strong, culturally resonant content that feels authentic, intentional, and rooted in real communities.
ADIDAS 2023 MEXICO JERSEY LOOKBOOK
Concepted and produced an original editorial lookbook for the 2023 Federación Mexicana de Fútbol jersey, shot across iconic Los Angeles locations. The project brought together an all Mexican and Mexican American creative team spanning models, styling, photography, and glam to authentically represent community, culture, and pride. From casting and art direction to site scouting and on set execution, the shoot delivered elevated, fashion forward imagery that positioned the FMF jersey within a contemporary, everyday style context.
ADIDAS ADILICIOUS SERIES - HOWLIN’ RAY’S
Produced a photoshoot and supporting content to launch the Los Angeles edition of adidas adilicious in collaboration with Howlin’ Ray’s. The campaign blended food, fashion, and fandom through bold, editorial imagery and a coordinated social rollout. Leading up to launch, key LA influencers received custom Howlin’ Ray’s takeout kits featuring the adilicious shoe, apparel, and branded accessories, building local hype and positioning the release squarely within LA culture.
LEVI’s® WESTERN WEAR
Top-performing Western Wear content on Levi’s.com
8M impressions across campaign media
+36% increase in store traffic during the program window
+42% year-over-year sales lift during opening weekend of FWSSR
Produced elevated content for Levi’s® Western Wear line, translating heritage into culturally rooted storytelling across digital and retail touchpoints while driving measurable performance.
