PRODUCT SEEDING
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PRODUCT SEEDING .
With experience crafting PR kits for global brands—not just product drops—I know how to turn a simple delivery into a full-on brand moment. From concept to execution, each kit is built to spark conversation, create connection, and leave a lasting impression. If you're looking to level up your next big promo, let’s make it one they won’t forget.
POST MALONE x DALLAS COWBOYS
Supported the launch of the Post Malone x Dallas Cowboys collection through a bespoke seeding experience designed for players and cheerleaders ahead of public release. A custom wardrobe cart was created to give talent early access to the line, building anticipation and visibility around the drop while reinforcing the collection’s exclusivity and cultural relevance.
ADIDAS 2022 MEXICO - HOME & AWAY FEDERATION KITS
Developed two distinct seeding kits for the Mexico National Team home and away jerseys ahead of the 2022 World Cup. Each kit leaned into the cultural inspiration behind the designs, featuring curated elements such as an Aztec death whistle, scarf, jersey, and mini ball. Distributed to key influencers across the U.S., the seeding helped build sustained anticipation around the drop, with the away kit going on to become one of adidas’ most successful federation jersey releases of the tournament.
adidas adilicious series - howlin’ ray’s
Created a custom seeding kit for the Los Angeles edition of adidas adilicious, leaning into Howlin’ Ray’s iconic foodie culture. Influencers received a branded takeout container housing the shoe alongside limited-edition apparel, an apron, and bamboo utensils, delivering a culturally relevant unboxing moment that blended food, fashion, and fandom ahead of launch.
