To hype the launch of the Post Malone x Dallas Cowboys merch line, I helped lead a two-weekend activation takeover in Dallas, TX. We popped up at two iconic spots — The Dez Bryant Tailgate and a Post Malone-themed Raising Cane’s — where limited-edition drops pulled in massive crowds and lines down the block.

On top of the public events, I helped design, create, and coordinate a one-of-a-kind illuminated PR crate to showcase the new line — the kind of flex piece you had to post. I also organized a private preview for Cowboys players and cheerleaders, giving them early access to the collection before it hit the streets. The whole thing was a perfect mix of local culture, celebrity buzz, and brand heat that built serious momentum ahead of the drop.