I ran point on a multi-layered campaign for the LA drop of the Adilicious series in collaboration with Howlin’ Ray’s and adidas. The goal: blend food, fashion, and fandom to light up the city. I concepted, created, and packed 150 custom seeding kits for celebs, influencers, and media — each loaded with exclusive goodies like a limited-edition Howlin’ Ray’s x Adilicious shoe, tee, apron, and branded eco-friendly utensils. Designed to spark hype and start conversations, and they did exactly that.

I also built and managed a full-scale media and social campaign for adidas, making sure it hit the brand’s global tone while staying true to LA’s distinct cultural vibe. The result? A buzz-heavy, engagement-driving launch that made serious waves across multiple channels.