I coordinated and executed a multifaceted campaign for the launch of LA's version of the Adilicious series in collaboration with Howlin' Ray’s and adidas. This campaign seamlessly blended food, fashion, and fandom to engage a broad audience. As part of the campaign, I created and packed custom seeding kits for 150 celebrities, influencers, and media members, ensuring that each kit contained exclusive Howlin' Ray's branded items: a limited-edition Howlin' Ray’s x adilicious shoe, t-shirt, apron, and branded eco-friendly utensils. These kits were thoughtfully designed to create excitement and drive conversations around the drop.

Additionally, I developed and managed an extensive media and social campaign for adidas, a $44 billion global brand, ensuring the campaign was aligned with the brand's messaging and identity while tapping into the LA scene’s unique cultural vibe. The result was a well-rounded, high-impact campaign that successfully generated buzz across multiple channels, driving both awareness and engagement for the launch.