To bring Levi's® winter collection directly to consumers, a 16' box truck was transformed into Levi's® Lodge—a mobile retail cabin designed to deliver a unique, immersive brand experience. The activation traveled to five key markets, offering visitors the opportunity to explore the collection, try on product, and engage with the brand in a memorable setting. On-site giveaways included custom mugs, patches, and exclusive store discounts, all helping to drive engagement and amplify reach. The campaign successfully increased store traffic, boosted sales, and drove a significant uptick in RedTab™ sign-ups.