Levi’s® Lodge
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Levi’s® Lodge .
I took Levi’s® winter collection on the road, transforming a 16' box truck into Levi’s® Lodge — a mobile retail cabin built for cozy, immersive brand moments. We hit five key markets, giving consumers a chance to shop the collection, try on product, and hang out with the brand in a one-of-a-kind setting. I pitched, sourced, and ran on-site giveaways like custom mugs, patches, and exclusive store discounts to fuel buzz and boost engagement. The result? Packed activations, a surge in store traffic, strong sales, and a major spike in RedTab™ sign-ups.
Real Results, Real Change.
+191.37% increase over previous year sales
+151.97% increase over previous year traffic
+800 consumers engaged/visits to Levi’s® Red Tab™ loyalty sign-up page.
+621 sign-ups for Levi’s® Red Tab™ loyalty membership program across 5 markets.
Impact on Sherpa sales +343% over previous year with a +29% increase in week to date sales