Art direction, casting, creative concept, site scouting, on-set direction, and styling oversight — I handled it all to bring this shoot to life. We shot a lookbook featuring local Mexican-American women repping the 2023 Federación Mexicana de Fútbol (FMF) jersey, set against iconic LA backdrops. Every creative I brought in was Mexican-American, making this campaign a real celebration of community, culture, and pride.