Some projects fly under the radar — but each one shaped my experience and built momentum. Here’s a look at a few more (but not all) I’ve helped bring to life.
Levi’s® New store openning: Honolulu
I launched Levi’s new store opening in Honolulu, HI, with an exclusive VIP night and weekend activation surrounding artist Aaron Kai.
Levi’s® pride 2024
To celebrate 2024 Pride, I helped bring the Levi’s Airstream to Brooklyn, NY and transformed it into a performance stage to showcase local queer drag queens, DJs, and artists out-front of Levi’s® Williamsburg.
Adidas 2022 World cup jersey: FMF
Drove content, PR kits, and logistics for a $3M, 6-month campaign that helped turn Mexico’s World Cup jersey into one of the highest-selling and most iconic kits of the tournament. From influencer seeding to content capture, every move fueled fan hype and cemented the jersey as a fan favorite on and off the pitch. The jersey has become hailed as one of the best kits of the 2022 World Cup according to outlets such as ESPN, NBC Sports, & CultureKings.
Levi’s® VIP Pride 2025
Levi’s® partnered with queer artist Mohammed Iman to design a customization assortment at the Tailor Shop for Pride Month. I was brought in to kick off the celebration, coordinating all event elements for an exclusive preview at Levi’s® Soho.
Emma Chamberlain Appearance: Fashion Valley
Levi’s hosted an activation in San Diego with Emma Chamberlain to celebrate the opening of the new Fashion Valley store. I created an experience featuring an intimate, invite-only event with Emma, giving fans the chance to meet her and customize exclusive pieces. Momentum from the event carried into the weekend, driving consumer engagement and amplifying brand awareness.